Crazy Consumer Electronics World: Amazon's smartphone looks very familiar in alleged leaked render

Unlike the Amazon Phone's first alleged public appearance, this time the handset isn't wearing any armor.

True, it's just a computer-generated render, and not an actual photo - but BGR's sources swear it's real, and it matches up nicely with what we've seen and heard previously.

Granted, almost every major leak concerning the Amazon smartphone so far has come through BGR, which must have some major sources on the inside (or access to someone's email).

But all the rumors are coming together to form a picture of a phone that makes up for what it apparently lacks in hardware innovation with strange new interface and software features.

That wheel needs replacing

The phone pictured here is basically just an iPhone with the Galaxy S5's home button.

In fact it seems to more closely resemble an older iPhone, like the iPhone 3G, than anything more contemporary.

Granted, the Amazon phone reportedly sports some unique tilting, gesture and head-tracking controls, and Amazon will be able to differentiate it with software sold through its own Amazon app store.

In addition a previous report said Amazon phone owners will be able to subscribe to a special data plan called Amazon Prime Data, though the details are far from clear at this point.

So what if it looks like a Frankenstein monster made of parts from more popular phones that have been out for years? As has been said many times before, no point in reinventing the wheel.

Of course, one has to wonder whether Apple and Samsung, two amply litigious companies who are more than happy to roll around in court battles like pigs in feces, will feel the same way.