Skipping Friday for some big phone launches, T-Mobile CEO John Legere has finally unveiled the last in a trio of announcements doing away with domestic overage fees.
The Un-carrier promises it's eradicating all domestic overage charges for its customers. This new policy applies to all users on T-Mobile's consumer plans whether it be a Simple Choice plan, the new Simple Starter, or an older plan.
Overage fees will be gone for T-Mobile customers starting this May and it will apply starting with their June bill.
Challenging carriers
Legere also tied his new announcement with a petition on change.org calling for other carriers to do the same.
"The Un-carrier is eliminating one of the most widely despised wireless industry practices," Legere said in a statement. And I'm also laying down a challenge to my counterparts at AT&T, Verizon and Sprint, to do the same."
No stranger to leading social media uprisings, Legere previously introduced T-Mobile's "Jump!" upgrade program with a call to arms on Twitter using the hashtag #Hate2Wait.
It should be interesting to see how Verizon, AT&T, and Sprint move in reaction to all these new initiatives. As we've seen previously, all the other carriers moved quickly to implement their own early upgrade service soon after Jump! was announced last July
The total package
T-Mobile has made some major strides to change up it plans to give its customers more bang for their buck. Last week, Legere started this latest Un-carrier push by unveiling a new $40 "Simple Starter" plan with unlimited talk and text, plus 500MB of 4G data.
T-Mo followed up on the next day with Operation Tablet Freedom, giving 4G LTE tablet users, who also have a voice plan with the company, 1.2GB of free mobile data. The Un-carrier also promised to offer 4G-connected tablets for the same price as their Wi-Fi only variants.
On Friday the company put things on hold for the global launch of the Samsung Galaxy S5 and the HTC One M8. It offered the two new high-end Android phones for nothing down with no annual service contract, and no extra fees attached.
John Legere also promised he has something even bigger planned for later this year and a new Un-carrier 5.0. Stay tuned for more as T-Mobile and Legere are definitely not out of ideas yet.
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